Hawkers Co. has enjoyed tremendous success over time, thanks to its flourishing sunglasses business. Since its inception, the company has sold millions of sunglasses at good margins, but nothing came on a silver platter. Hawkers Co. attributes its financial success to Alejandro Betancourt’s tactics and well-thought-out ideas that catapulted it into success.
Hawkers Co. was started by four friends in Spain who initially had an idea of starting classified advertisement websites such as Craigslist. This idea hit a snag and could not go far, mainly due to cash flow issues. In what turned out to be a great move, the friends found unexpected success by selling a few pairs of sunglasses they had purchased from California. If they pivoted to retail sales, they would rake in €60 million in just four years.
The friends asked Alejandro Betancourt to manage their finances without affecting the company’s growth. Alejandro Betancourt Lopez came on board, and one of the things he did was take the business to social media. They started marketing their products on Instagram, where they enjoyed a better ROI. He looked for trendy fashionistas to partner with them in marketing the sunglasses, an idea that paid dividends.
Managing Growth and Scaling up
The founders wanted to start manufacturing their own sunglasses and expand to other markets. Although it was not easy, Alejandro Betancourt’s wealth of experience came a long way in helping them manage change and growth. He improved customer service by inculcating transparency in supply chain management. For instance, if there were any flaws in shipment, they would keep the customers in the know.
Hawkers Environmentally Friendly Sunglasses
Alejandro Betancourt Lopez takes pride in the next initiative, which will manufacture environmentally friendly sunglasses. The Sunglasses are made with environmentally friendly materials, and what’s more, the packaging will also be sustainable. Alejandro Betancourt Lopez continues to look for new marketing, customer relations, and management opportunities to take the company’s success a notch higher.