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Looking Into The Evolve Or Fail Mantra By Laura Rea Dickey


In an article entitled “Evolve or Fail: CEO Laura Rea Dickey on the Mantra that Helped Dickey’s Barbecue Restaurants Thrive”, the Dickey’s CEO discussed how she transformed the company’s marketing strategy, integrating it with the technological innovations of the information age such as big data and artificial intelligence.

In a company, it is important to encourage innovation. Change is important in a corporation. As for stagnation, it will lead to the death of your firm. We’ll now look into the work done by Laura Rea Dickey during the period she has been in charge of Dickey’s Barbecue Restaurants, a family-owned business.

During the tenure of Laura Rea Dickey, the marketing strategy being used by the firm has changed. Currently, the marketing strategies have been integrated with technological innovations such as artificial intelligence and big data.

Currently, Laura Rea Dickey Net Worth is honored to serve as the CEO of the largest barbecue franchise around the globe. As an executive, she has played a key role in ensuring the franchise stays afloat amid the pandemic. According to Laura Dickey, you should either evolve or remain content with failure.

Dickey’s Barbecue Restaurants is currently in at least 550 locations in more than 44 states. The franchise has also gone global. Initially, Dickey’s Barbecue Pit started with one smoker in 1941. The restaurant was based in Dallas, Texas. Travis Dickey was in charge of the restaurant, and he would prepare pit hams and beef brisket. The meat was slow-smoked, and the taste was irresistible.

After at least two decades since the launch of the restaurant, Travis and his wife Ollie turned the restaurant into a local staple that was popular. Later, Travis’ sons took over the franchise, and its popularity increased with time.

The sons of Travis Dickey would coordinate, and the popularity of the restaurant increased. Also, they managed to ensure their father’s legacy when it comes to quality lives on. To ensure there were no limitations, the sons of Travis Dickey saw it fit to start franchising. The mantle of CEO has been passed from one generation to the next, and Laura Rea is happy to hold the mantle presently. See this article for additional information.


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